SIX-BASED MEDIA · FOUNDER-LED · MIAMI / REMOTE
YOU DON'T HAVE A
BRANDING PROBLEM.
YOU HAVE A
DIAGNOSIS
PROBLEM.
Six-Based is a diagnostic-first creative studio for founder-led small businesses with messy marketing.
I name what's actually broken — then build the system to fix it before you spend more on execution.
01
THE DIAGNOSIS
You can feel that it's scattered.
You have the tools. You have the ideas. You might even have an AI subscription or three. What you don't have is a structure that ties it all together — and the longer that goes on, the more the brand decorates the chaos instead of fixing it.
Branding fails when it decorates confusion. Six-Based fixes the system before dressing it up.
YOU JUST CAN'T NAME WHAT'S WRONG.
THE SYMPTOMS
SYM_01 — SYM_06
01.5
START HERE
Start with the
One paid call. One written read. One cleaner decision. Before you hire, rebrand, rebuild the site, or spend more on execution, I name the problem underneath.
After You Book: Six intake questions, one call, and your written read within 1–5 business days.
30–90 MINUTES · $750–$2,500
CREDITED TOWARD ANY ENGAGEMENT
02
THE FIX
SIX SYSTEMS.
BUILT FOR FOUNDERS.
Six-Based works in packages, not à la carte tasks. Every engagement starts with a diagnosis. What gets built after depends on what the diagnosis surfaces.
02.5
FIELD NOTES
THE SYSTEM IS NOT
THEORETICAL.
Three operations where the same approach — diagnose the real problem, then build the structure underneath — produced operational outcomes a deck wouldn't have. Different industries. Same underlying problem: scattered decisions, inconsistent surfaces, slow approvals, underused tools, and no structure strong enough to carry the work.
One I co-founded. One I ran in-house. The third? Three businesses. One of them is mine.
Every business is a workflow problem before it is a marketing problem.
The bottleneck was never talent. It was the route the work had to travel.
THE CATEGORY CHANGES.
THE FAILURE PATTERN REPEATS.
The work is not ‘using AI.’ The work is knowing where AI belongs.
That is the pattern I look for in founder-led small businesses: not whether the brand is pretty, but whether the structure underneath can carry growth.
IF YOUR BUSINESS IS SHOWING THE SAME PATTERN, THE DIAGNOSTIC IS THE FIRST MOVE
THE SIX-BASED FILTER
Good marketing is honest. Sometimes the truth hurts.
'Based' means rooted in truth. The opposite of brand-as-decoration. Based marketing rejects polished fluff and tells the real story — even when the real story is uncomfortable. Not harsh for sport. Not pretty for cover. Diagnosis comes first because you can't be honest about a brand you haven't examined.
03
THE METHOD
DIAGNOSE.
BUILD. DIRECT.
A three-beat engagement. Each one stands on its own. Each one earns the next.
No one moves to Build until Diagnose proves there is something worth building.
03.5
THE BUILD
WHAT A BUILD
LOOKS LIKE.
Not a task shop. Not a deck factory. Not another fractional title. A diagnostic-first studio for founder-led small businesses that need structure before spend.
You don't need to choose a Build tier before booking.
The diagnostic decides whether Build is needed.
STOP DECORATING THE PROBLEM.
04
BOOK A DIAGNOSTIC
WHAT'S ACTUALLY BROKEN?
A focused audit of your brand, marketing, website, and tools — what's working, what's leaking trust, and what to fix first.
No prep deck. No pitch. No busywork. Just six intake questions, one honest call, and findings you can act on tomorrow.
Before hiring a $65K–$100K first marketing person, spend $1,500 — the Brand Diagnostic — finding out what that person would need to fix. Sometimes the hire is right. Sometimes the message, workflow, or decision structure is missing.
Either way, the diagnosis makes the next move cleaner. You can stop after the diagnostic. Build is not assumed — if the right move is hire, pause, fix internally, or do nothing, the diagnostic says that.
04.5
WHAT YOU GET BACK
A WRITTEN DIAGNOSTIC.
NOT A STRATEGY DECK.
A clear read on what's happening, why it matters, and what to fix first. Same six-part structure across all tiers. Depth changes by scope.
A DIAGNOSTIC IS CHEAPER THAN A WRONG HIRE, WRONG WEBSITE, WRONG CAMPAIGN, OR WRONG REBRAND.
The full diagnostic fee is applied as a dollar credit against your Build or Direction engagement, valid for engagements started within 90 days of the diagnostic call. The diagnostic is not a roast. It is a decision tool.
HOW PAYMENT WORKS
STILL ON THE FENCE
A diagnostic is the smallest paid commitment Six-Based offers. If $750 isn't the right first move, start with the free newsletter.
Read how I diagnose
before you pay for one.
Every issue names one problem founders keep misdiagnosing — and what's actually underneath it. By email, once a month. By email, once a month. One misdiagnosis, named.
05
FOUNDER-LED. ON PURPOSE.
Co-founded and operated Atlas Meat-Free Delicatessen for nine years — built the brand from inside operational pressure, not theoretical brand work from the outside. Led in-house creative systems for Gulliver Preparatory School, rebuilding intake, approval, and production workflows across departments. Now runs Six-Based, building brand systems, marketing infrastructure, and AI-integrated tools for founder-led small businesses.
The studio stays lean so the work doesn't get passed through layers. Specialist support comes in when the work calls for it — the standard stays with Ryan.
YOU WORK WITH
THE PERSON MAKING
THE JUDGMENT.
Six-Based is run by Ryan Bauhaus, a Miami-based creative operator with fifteen years of building brand and operational systems from inside the work.
06
QUESTIONS
QUESTIONS
FOUNDERS ASK.
THE CLOSER
IT WAS NEVER A
BRANDING PROBLEM.
The diagnostic names what it actually is — before you spend more decorating it.